Concept study. Ironbark Strength Club is a fictional business. This is not client work.
Concept 05 · Fitness studio
Ironbark Strength Club, rebuilt.
A study by Vesta. The club is fictional. The problems it shows are common.
NAVH1CTACLASSES
{"@type": "ExerciseGym","areaServed": "San Diego, CA"}//classes//schedule//coaches//intro-session/
intro_bookedcall_clickwhatsapp_click
Ironbark Strength ClubClassesScheduleCoachesMembership
Coached strength · San Diego, CAGet strong.Stay strong.Small-group coaching for every level. First session free.
This weekSee the schedule01StrengthMon–Fri · 6 AM, 12 PM, 6 PM02ConditioningTue, Thu · 7 AM, 5:30 PM03MobilityWed, Sat · 8 AM04Open gymDaily · 5 AM–10 PMFirst session freeNo contractCoached small groupsFree parkingFirst session freeNo contractCoached small groupsFree parking
Book a free intro sessionCall (619) 555-0174WhatsApp
The brief (fictional)Fitness studioSan Diego, CAFictional
Ironbark Strength Club, a strength gym in San Diego, CA, runs on a 2016 gym template: a stock banner, a blinking "Join now", and a schedule and price list posted as images.
- Niche
- Fitness studio
- City
- San Diego, CA
- Domain
- ironbarkstrength.example
- Phone
- (619) 555-0174
- Status
- Fictional
The old template
Before
- A1The schedule is a screenshot: unreadable on a phone, invisible to Google.
- A2Prices locked inside an image of a table.
- A3A blinking "Join now" and no free first visit.
- A4Phone number only in the footer, in tiny type.
Rebuilt by Vesta
After
NAVH1CTACLASSES
{"@type": "ExerciseGym","areaServed": "San Diego, CA"}//classes//schedule//coaches//intro-session/
intro_bookedcall_clickwhatsapp_click
Ironbark Strength ClubClassesScheduleCoachesMembership
Coached strength · San Diego, CAGet strong.Stay strong.Small-group coaching for every level. First session free.
This weekSee the schedule01StrengthMon–Fri · 6 AM, 12 PM, 6 PM02ConditioningTue, Thu · 7 AM, 5:30 PM03MobilityWed, Sat · 8 AM04Open gymDaily · 5 AM–10 PMFirst session freeNo contractCoached small groupsFree parkingFirst session freeNo contractCoached small groupsFree parking
Book a free intro sessionCall (619) 555-0174WhatsApp
- B1The promise and a free intro session on the first screen.
- B2Book and call within thumb reach.
- B3The week of classes as real text Google can read.
- B4Structured data for a gym and the area it serves.
How it is built
The six layers
NAVH1CTACLASSES
{"@type": "ExerciseGym","areaServed": "San Diego, CA"}//classes//schedule//coaches//intro-session/
intro_bookedcall_clickwhatsapp_click
Ironbark Strength ClubClassesScheduleCoachesMembership
Coached strength · San Diego, CAGet strong.Stay strong.Small-group coaching for every level. First session free.
This weekSee the schedule01StrengthMon–Fri · 6 AM, 12 PM, 6 PM02ConditioningTue, Thu · 7 AM, 5:30 PM03MobilityWed, Sat · 8 AM04Open gymDaily · 5 AM–10 PMFirst session freeNo contractCoached small groupsFree parkingFirst session freeNo contractCoached small groupsFree parking
Book a free intro sessionCall (619) 555-0174WhatsApp
- 01Code
- 02Design
- 03Speed
- 04Google
- 05Contact buttons
- 06Tracking
What each layer does
- Code
- Custom HTML, CSS and TypeScript, written for this site. Pages are pre-built, so there is no page builder or plugin stack to patch.
- Design
- Layout, type, colour and image direction made for the brand. Phone and desktop designed together.
- Speed
- Images sized for each screen, fonts self-hosted, nothing loaded that the page doesn't use. Measured with Lighthouse before launch.
- Search Console, XML sitemap, structured data and metadata. Indexing requested on launch day.
- Contact buttons
- WhatsApp, call and form buttons where the thumb lands. Leads arrive in the inbox you already use.
- Tracking
- Analytics and conversion events installed, so you can see what the site actually does.
Price
How it would be priced
Complete WebsiteMulti-pageRedirectsLocal SEO
This scope would be a Complete Website. The price comes from a free analysis, fixed in writing before work starts.