Concept study. Marlowe & Pike Injury Law is a fictional business. This is not client work.
Concept 04 · Law firm
Marlowe & Pike, rebuilt.
A study by Vesta. The firm is fictional. The problems it shows are common.
NAVH1CTAPRACTICE
{"@type": "LegalService","areaServed": "Atlanta, GA"}//car-accidents//truck-accidents//slip-and-fall//wrongful-death//case-review/
case_review_startcall_clickwhatsapp_click
Marlowe & PikeInjury lawPractice areasAboutContact(404) 555-0119
Atlanta, GA · Personal injuryHurt in Atlanta?Talk to a lawyertoday.Free case review, day or night.No fee unless you win.Practice areas01Car accidents02Truck accidents03Slip and fall04Wrongful deathServing Atlanta, Decatur, Marietta and Sandy Springs
Free case reviewCall 24/7WhatsApp
The brief (fictional)Law firmAtlanta, GAFictional
Marlowe & Pike Injury Law, a personal injury firm in Atlanta, GA, is replacing a 2014 template site where the only contact form sits at the bottom of the page.
- Niche
- Law firm
- City
- Atlanta, GA
- Domain
- marlowepike.example
- Phone
- (404) 555-0119
- Status
- Fictional
The old template
Before
- A1The only contact form sits below the fold. No phone number on screen.
- A2A starburst, clip art and a shouted welcome. No next step.
- A3A wall of grey text before any way to act.
- A4No page title or description written for search.
Rebuilt by Vesta
After
NAVH1CTAPRACTICE
{"@type": "LegalService","areaServed": "Atlanta, GA"}//car-accidents//truck-accidents//slip-and-fall//wrongful-death//case-review/
case_review_startcall_clickwhatsapp_click
Marlowe & PikeInjury lawPractice areasAboutContact(404) 555-0119
Atlanta, GA · Personal injuryHurt in Atlanta?Talk to a lawyertoday.Free case review, day or night.No fee unless you win.Practice areas01Car accidents02Truck accidents03Slip and fall04Wrongful deathServing Atlanta, Decatur, Marietta and Sandy Springs
Free case reviewCall 24/7WhatsApp
- B1Who the firm helps, and where, on the first screen.
- B2Case review and a 24/7 call button within thumb reach.
- B3A page per practice area that Google can index.
- B4Structured data for a legal service in Atlanta.
How it is built
The six layers
NAVH1CTAPRACTICE
{"@type": "LegalService","areaServed": "Atlanta, GA"}//car-accidents//truck-accidents//slip-and-fall//wrongful-death//case-review/
case_review_startcall_clickwhatsapp_click
Marlowe & PikeInjury lawPractice areasAboutContact(404) 555-0119
Atlanta, GA · Personal injuryHurt in Atlanta?Talk to a lawyertoday.Free case review, day or night.No fee unless you win.Practice areas01Car accidents02Truck accidents03Slip and fall04Wrongful deathServing Atlanta, Decatur, Marietta and Sandy Springs
Free case reviewCall 24/7WhatsApp
- 01Code
- 02Design
- 03Speed
- 04Google
- 05Contact buttons
- 06Tracking
What each layer does
- Code
- Custom HTML, CSS and TypeScript, written for this site. Pages are pre-built, so there is no page builder or plugin stack to patch.
- Design
- Layout, type, colour and image direction made for the brand. Phone and desktop designed together.
- Speed
- Images sized for each screen, fonts self-hosted, nothing loaded that the page doesn't use. Measured with Lighthouse before launch.
- Search Console, XML sitemap, structured data and metadata. Indexing requested on launch day.
- Contact buttons
- WhatsApp, call and form buttons where the thumb lands. Leads arrive in the inbox you already use.
- Tracking
- Analytics and conversion events installed, so you can see what the site actually does.
Price
How it would be priced
Complete WebsiteMulti-pageRedirectsLocal SEO
This scope would be a Complete Website. The price comes from a free analysis, fixed in writing before work starts.