Concept study. Trattoria Ombra is a fictional business. This is not client work.
Concept 03 · Restaurant
Trattoria Ombra, rebuilt.
A study by Vesta. The restaurant is fictional. The problems it shows are common.
NAVH1CTA
{"@type": "Restaurant","areaServed": "Chicago, IL"}//menu//wine//private-dining//reserve/
reserve_submitcall_clickwhatsapp_click
Trattoria OmbraMenuWinePrivate diningVisit
Pasta bar · West LoopHandmade pasta.Late tables.Chicago.Pasta rolled every afternoon in the West Loop. Kitchen open until midnight.Tonight5 pm – midnightTuesday to SundayI19Cacio e pepeTonnarelli, pecorino, black pepperII24Tagliatelle al ragùSlow beef and pork ragù, parmigianoIII26Agnolotti del plinBrown butter, sage, pinched by hand
Reserve a tableCall (312) 555-0138WhatsApp
The brief (fictional)RestaurantChicago, ILFictional
Trattoria Ombra, a pasta restaurant in Chicago, IL, runs a 2016 template: a PDF menu, a slideshow, hours hidden in the footer and no way to reserve.
- Niche
- Restaurant
- City
- Chicago, IL
- Domain
- trattoriaombra.example
- Phone
- (312) 555-0138
- Status
- Fictional
The old template
Before
- A1Hours and phone number only in the footer.
- A2A slideshow of placeholder photos.
- A3The menu is a PDF: slow on phones, unreadable for Google.
- A4No page title or description written for search.
Rebuilt by Vesta
After
NAVH1CTA
{"@type": "Restaurant","areaServed": "Chicago, IL"}//menu//wine//private-dining//reserve/
reserve_submitcall_clickwhatsapp_click
Trattoria OmbraMenuWinePrivate diningVisit
Pasta bar · West LoopHandmade pasta.Late tables.Chicago.Pasta rolled every afternoon in the West Loop. Kitchen open until midnight.Tonight5 pm – midnightTuesday to SundayI19Cacio e pepeTonnarelli, pecorino, black pepperII24Tagliatelle al ragùSlow beef and pork ragù, parmigianoIII26Agnolotti del plinBrown butter, sage, pinched by hand
Reserve a tableCall (312) 555-0138WhatsApp
- B1The food, the hours and the city on the first screen.
- B2Reserve a table in one tap, from the first screen.
- B3Tonight’s menu and hours as real text, not a PDF.
- B4Structured data for a restaurant.
How it is built
The six layers
NAVH1CTA
{"@type": "Restaurant","areaServed": "Chicago, IL"}//menu//wine//private-dining//reserve/
reserve_submitcall_clickwhatsapp_click
Trattoria OmbraMenuWinePrivate diningVisit
Pasta bar · West LoopHandmade pasta.Late tables.Chicago.Pasta rolled every afternoon in the West Loop. Kitchen open until midnight.Tonight5 pm – midnightTuesday to SundayI19Cacio e pepeTonnarelli, pecorino, black pepperII24Tagliatelle al ragùSlow beef and pork ragù, parmigianoIII26Agnolotti del plinBrown butter, sage, pinched by hand
Reserve a tableCall (312) 555-0138WhatsApp
- 01Code
- 02Design
- 03Speed
- 04Google
- 05Contact buttons
- 06Tracking
What each layer does
- Code
- Custom HTML, CSS and TypeScript, written for this site. Pages are pre-built, so there is no page builder or plugin stack to patch.
- Design
- Layout, type, colour and image direction made for the brand. Phone and desktop designed together.
- Speed
- Images sized for each screen, fonts self-hosted, nothing loaded that the page doesn't use. Measured with Lighthouse before launch.
- Search Console, XML sitemap, structured data and metadata. Indexing requested on launch day.
- Contact buttons
- WhatsApp, call and form buttons where the thumb lands. Leads arrive in the inbox you already use.
- Tracking
- Analytics and conversion events installed, so you can see what the site actually does.
Price
How it would be priced
Complete WebsiteMulti-pageRedirectsLocal SEO
This scope would be a Complete Website. The price comes from a free analysis, fixed in writing before work starts.