Concept study. Pellwood Dental Studio is a fictional business. This is not client work.
Concept 02 · Dental clinic
Pellwood Dental Studio, rebuilt.
A study by Vesta. The clinic is fictional. The problems it shows are common.
NAVH1CTASERVICES
{"@type": "Dentist","areaServed": "Denver, CO","telephone": "+1-303-555-0162"}//cleanings//implants//invisalign//emergency//book/
book_visitcall_clickwhatsapp_click
Pellwood Dental StudioTreatmentsFirst visitFeesContact
Accepting new patients · Denver, COUnhurried dentistry, done precisely.Early and evening visits. Fees agreed before any treatment.Next openingTue · 7:30 am
TreatmentsAll treatmentsCleaningsExam and polishImplantsSingle tooth to full archInvisalignClear alignersEmergencySeen the same day
Book a visitNew patient?Call (303) 555-0162WhatsApp
The brief (fictional)Dental clinicDenver, COFictional
Pellwood Dental Studio, a dental clinic in Denver, CO, is replacing a template site where the phone number hides in the top bar and new-patient forms are PDF downloads.
- Niche
- Dental clinic
- City
- Denver, CO
- Domain
- pellwooddental.example
- Phone
- (303) 555-0162
- Status
- Fictional
The old template
Before
- A1The phone number, in the smallest type on the page.
- A2A stock-photo slider that could belong to any clinic.
- A3"Welcome to Pellwood Dental" instead of what the clinic offers.
- A4Insurance forms only as a PDF download.
Rebuilt by Vesta
After
NAVH1CTASERVICES
{"@type": "Dentist","areaServed": "Denver, CO","telephone": "+1-303-555-0162"}//cleanings//implants//invisalign//emergency//book/
book_visitcall_clickwhatsapp_click
Pellwood Dental StudioTreatmentsFirst visitFeesContact
Accepting new patients · Denver, COUnhurried dentistry, done precisely.Early and evening visits. Fees agreed before any treatment.Next openingTue · 7:30 am
TreatmentsAll treatmentsCleaningsExam and polishImplantsSingle tooth to full archInvisalignClear alignersEmergencySeen the same day
Book a visitNew patient?Call (303) 555-0162WhatsApp
- B1One calm promise and the booking button on the first screen.
- B2Book online, or call as a new patient, within thumb reach.
- B3A page per treatment that Google can index.
- B4Structured data that tells Google this is a dentist in Denver.
How it is built
The six layers
NAVH1CTASERVICES
{"@type": "Dentist","areaServed": "Denver, CO","telephone": "+1-303-555-0162"}//cleanings//implants//invisalign//emergency//book/
book_visitcall_clickwhatsapp_click
Pellwood Dental StudioTreatmentsFirst visitFeesContact
Accepting new patients · Denver, COUnhurried dentistry, done precisely.Early and evening visits. Fees agreed before any treatment.Next openingTue · 7:30 am
TreatmentsAll treatmentsCleaningsExam and polishImplantsSingle tooth to full archInvisalignClear alignersEmergencySeen the same day
Book a visitNew patient?Call (303) 555-0162WhatsApp
- 01Code
- 02Design
- 03Speed
- 04Google
- 05Contact buttons
- 06Tracking
What each layer does
- Code
- Custom HTML, CSS and TypeScript, written for this site. Pages are pre-built, so there is no page builder or plugin stack to patch.
- Design
- Layout, type, colour and image direction made for the brand. Phone and desktop designed together.
- Speed
- Images sized for each screen, fonts self-hosted, nothing loaded that the page doesn't use. Measured with Lighthouse before launch.
- Search Console, XML sitemap, structured data and metadata. Indexing requested on launch day.
- Contact buttons
- WhatsApp, call and form buttons where the thumb lands. Leads arrive in the inbox you already use.
- Tracking
- Analytics and conversion events installed, so you can see what the site actually does.
Price
How it would be priced
Complete WebsiteMulti-pageRedirectsLocal SEO
This scope would be a Complete Website. The price comes from a free analysis, fixed in writing before work starts.